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THE BIG RED BOX: Chicago retailer Ikram Goldman’s new bigger, bolder shop needs no outdoor signage as its all-red exterior with circular windows at 15 East Huron Street does all the talking. Even the store’s clerks tell patrons, “It’s the big red box, you won’t miss it.” Goldman, who previously styled First Lady Michelle Obama, said she expanded not to bring in new lines, rather to give her existing collections room to breathe. The shop, housed in a 16,000-square-foot structure, does tout new elements including home decor, photos taken by her husband, Josh Goldman, and an upstairs cafe, which serves small salads, sandwiches, desserts and a fresh juice of the day.