fashion-scoops
fashion-scoops

David Yurman Launches M-commerce

Fine jewelry company is aiming to make it easier to reach customers as they enter the holiday shopping season.

fashion-scoops/news
View Slideshow

YURMAN TO GO: David Yurman is the latest brand to give its customers the opportunity to shop on the go. The fine jewelry company has partnered with Createthe Group to launch m.davidyurman.com, its first mobile-commerce site. “Many of our brand devotees are busy executives with little time to shop, as well as people who simply appreciate the ease, convenience and speed of a world-class mobile-commerce experience,” said David Yurman president Carol Pennelli.

Both Yurman and Createthe Group are hoping this launch will make it easier to reach customers as they enter the holiday shopping season. Features on the mobile site include an extensive product catalogue, a “Style” shopping section, where customers can shop directly from celebrity looks, and the same ad campaigns featured on davidyurman.com. Mobile-enabled GPS also comes into play in the Store Finder, giving shoppers the ability to search for the closest David Yurman boutique or luxury department store carrying David Yurman, based on their location. Mobile shoppers also get access to exclusive mobile promotions.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false