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GOAL CORNER: “Silencio!”
Sting shouted over the throngs of soccer enthusiasts and hipsters gathered Friday evening at the new Nike Stadium store on the Bowery. Though the pop-up shop, which celebrates the 2010 World Cup, won’t officially open until Thursday, the
Rafael de Cárdenas-designed space was only partially completed as guests such as
Jen Brill and
Justin Theroux made their way past the soccer jerseys hanging from one completed wall. “The idea with Nike is to create an artistic space and a clubhouse where art can be featured,” said de Cárdenas, who was inspired by soccer fields when designing the space, and created removable, magnetic shelving for the store so exhibits — such as various teams’ jerseys, for instance — as well as seating areas can be moved around. The centerpiece of the party was a short film, “Everything Is Practice,” directed by Jake Sumner — son of Trudie Styler and the aforementioned rock star, who got the party quiet as the film unspooled on a large wall — featuring Spike Lee assistant coaching his son’s soccer team. “It’s one of my first big projects,” admitted Sumner, who, when it comes to his native U.K. teams, cheers for Chelsea. “I’m not like a huge football fan,” Sumner said, “but the film was my idea, to kind of show Spike and these kids, and show what it means to be a team.” The Stadium pop-ups also are opening in Berlin, London, Paris, Tokyo and Milan, and will feature interactive games, the Nike Sportswear product based on the game calendar — up first, team kits for Brazil — as well as basement lockers for local sports teams, including the NYC BridgeRunners.
