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YOOX GOES SPORTY: Yoox.com is set to make its debut into the sportswear arena. In September, the Italian e-tailer will launch a new shopping area dedicated to activewear for women, men and children.
According the company, the offering will include a range of international brands spanning from the most popular, fashion-forward labels to niche firms focused on products guaranteeing technical performance.
Sportswear is only the latest addition to the categories launched by Yoox, which, along with ready-to-wear and accessories, also include design and art.