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WU, WU: Lancôme is teaming up with Jason Wu to create a limited-edition color cosmetics offering that will be on counter in September. “Beauty has always been extremely important to the Jason Wu label and I’ve made it an integral part of my fashion shows,” Wu said of the partnership. “What was so intriguing about partnering with Lancôme, beyond the unparalleled quality and luxury of their products, is the notion that the brand doesn’t impose a model of beauty but rather invites women to embrace themselves. This is the embodiment of a truly modern, sexy and confident woman, much like the women I design for.”
Silvia Galfo, senior vice president of marketing for Lancôme, noted that Wu’s sensibilities neatly line up with the brand’s, adding that they “embody a modern, elegant and stylish woman directly in line with Lancôme’s brand equity.” The collaboration could pave the way for a more extensive cosmetics collection down the road.