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IF THE SHOE FITS: Only in a fairytale would luxury brands like Jimmy Choo give away glamorous footwear. Or for a fairytale-inspired charity, that is.
Enter the Cinderella Project, where stylists, designers and fashion experts come together by donating clothing, accessories and shoes to high-school girls who otherwise couldn’t afford the apparel to attend their senior prom and other events. Each spring, the nine-year-old Los Angeles-based organization accepts donations of footwear, gowns and handbags to outfit hundreds of young, disadvantaged girls throughout Los Angeles for the upcoming prom and special event season.
A force behind the charity drive is Florence Azria, wife of Joie label owner Serge Azria (brother of BCBG’s Max), who’s a footwear fanatic herself — she runs The Shoe Goddess, a blog dedicated to luxury footwear.
“It’s such an amazing thing to see these girls feel so good about themselves, and they deserve to. How can you not love that?” Azria said. Jimmy Choo, BCBG, Chinese Laundry and Payless Shoe Source have already donated hundreds of pairs of shoes for the project’s 2009 collection drive, which will take place May 1.