PRIZE PORTRAITS: For this year’s CFDA Journal, Diane von Furstenberg’s only marching orders for creative director Trey Laird were “Capture fashion — do something fabulous.” So instead of using models to showcase the designers’ work, he decided it would be best to have the nominees shot sporting their own creations, which had not been done before. Photographer Craig McDean and stylist Karl Templer helped to ensure none of the 21 subjects would wind up with a standard head-and-shoulders shot. International award winner Marc Jacobs, who will be honored for his work for Louis Vuitton, donned the floppy rabbit ears he created. Proenza Schouler’s Jack McCollough and Lazaro Hernandez, who are in the running for Accessory Designer of the Year, wore their handbags as if they were boxing gloves. More daring is the image of Swarovski women’s wear designer contender Jason Wu standing proudly in an emerald green evening gown over a gray suit. Inspired by Wu’s understated graceful dresses, Laird envisioned him as a bit like Fred Astaire, “but his Ginger Rogers is his creation.” Gucci Westman handled makeup, Didier Malige and Bryan Bantry worked on hair and David Colman wrote the accompanying text in real time during the shoot at Milk Studios.
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