Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

Workout Gear Web Site Ellie Gets Cash Infusion

the Los Angeles-based site has raised $2 million in funding from Trinity Ventures, Rustic Canyon Partners, and Blumberg Capital.

fashion-scoops/news
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

GETTING FIT: The fitness apparel category is certainly active online. Los Angeles-based workout gear Web site Ellie said Friday it has raised $2 million in funding from Trinity Ventures, Rustic Canyon Partners, and Blumberg Capital. Ellie was co-founded by serial e-commerce entrepreneur Marcus Greinke, creative director Lindsay Daniels and technology studio Science Inc., which is also behind such e-commerce players as Wittlebee, Uncovet and Dollar Shave Club. Ellie shoppers can buy pieces individually or sign up for memberships to receive two pieces monthly for $49.95 per month. “Why should you pay $130 or more for workout clothes like yoga pants?” asked Greinke. “A healthy lifestyle should be attainable for everyone, and Ellie wants to make sure you look and feel good whether you begin or end your day with a trip to the gym.”

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or