fashion-scoops
fashion-scoops

Woolmark Throws New York Dinner Party

The event celebrated Narciso Rodriguez’s one-year gig as a Woolmark ambassador.

WOOL’S NIGHT: Woolmark Co. threw a dinner Wednesday night at Wallsé in New York to celebrate Narciso Rodriguez’s one-year gig as a Woolmark ambassador. “It’s been great. I’ve been working on an ad campaign [for Woolmark],” said Rodriguez. Designers and editors such as Maria Cornejo, Cindi Leive, Anne Fulenwider, Stefano Tonchi, Kristina O’Neill, Virginia Smith and Anne Slowey gathered at the party hosted by Stuart McCullough, ceo of Australian Wool Innovation, parent company of Woolmark.

McCullough, who started his career as a jackaroo on a sheep farm before moving on to business management roles, told the crowd that Woolmark is funded by farmers who provide Woolmark with a lot money, of which half goes to research and development and half to marketing. Last week he was on a farm in outback Western Australia looking at sheep. “Today I’m here at the other end of the supply chain,” said McCullough. “We’re aiming to get consumers to buy a wool suit, and not just a sweater but a wool sweater.” Otherwise, said McCullough, the farmers will come up with other land uses. McCullough said his aim to position wool next to the best designers in the world, and that’s why he’s happy to be partnering with Rodriguez.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false