QVC ON LOCATION: After last season’s New York Fashion Week performance for QVC — its two Bryant Park broadcasts sold 101,886 units — the home shopping giant returns to Bryant Park this week with an amped-up roster of runway-related coverage. A total of five fashion week shows will air over the course of five days, including two live broadcasts (Feb. 13 and 17), during which Isaac Mizrahi, Rachel Zoe, Erin Fetherston and network bestseller Lori Goldstein will hawk their home shopping collections, as well as three additional shows broadcast from QVC’s West Chester, Pa., headquarters. Among those being initiated into the QVC fold over the week are Thuy, Mara Hoffman, Erica Davies, Pamella Roland and Christian Francis Roth, all of whom will debut their home-shopping lines. But perhaps the biggest first for the network will be the presence of a QVC Fashion Closet in the Tents, the first time shoppers will actually be able to try on QVC clothes before they buy them.
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