Women’s Wear Daily
04.21.2014
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fashion-scoops

William Rast Heading to Europe

The brand is set to be reintroduced to several European retailers beginning next month for its spring collection.

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WILLIAM RAST HEADS TO EUROPE: The William Rast brand is set to be reintroduced to several European retailers beginning next month for its spring collection. The slate of retailers for March include AppelrathCüpper and Görgens Gruppe in Germany; Manor in Switzerland, and USC in London, as well as online e-tailers Zalando in Germany and Yoox in Italy. The brand will continue its rollout in high-end department stores and specialty chains across Europe in the fall.


William Rast, cofounded by Justin Timberlake and Trace Ayala, is majority owned by brand management firm Sequential Brands Group Inc. The product reintroduction coincides with Timberlake’s “20/20 Experience” world tour, and follows last year’s all-door initiative at Canada’s Hudson’s Bay department stores. The European expansion is the first step in Sequential’s global strategy for the brand, which down the road includes new markets in Asia, Latin America and the Middle East.


The collection includes men’s and women’s sportswear, men’s and women’s denim and outerwear and men’s bags, belts and small leather goods.

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