A NEW RIFF: Silvia Fendi is ready to rock. Hanging out in the designer lounge at Design Miami, which her house is sponsoring for the third time, she has just come from a performance by the Los Angeles-based band OK Go. The concert is part of her mission to foster creativity in all fields, not to mention that her artisans handcrafted the band’s Gibson guitars in white leather from the Selleria collection with rivets and white goat fur.
“The band is taking these on their European tour, so they couldn’t just look good. They had to be technically perfect,” she said, calling the project a true collaboration that also involved Design Miami co-founder Ambra Medda and designer Moritz Waldemeyer, who outfitted the instruments with red and green lights to complete the Italian colors theme, and LED panels that display the band’s songs. “Any time an ‘F’ appears in their lyrics, it’s our double-F logo.” Fendi is negotiating with Gibson to launch a made-to-order program, while a few guitars, along with fur-lined cases and straps, are for sale at its Miami pop-up shop. It also showcases a collaboration with Paris graffiti artist André, whose designs are being embroidered on-site by students from Design and Architecture Senior High in Miami. The panels will be used for bags that the students embellish for a scholarship contest.