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Will Leather Goods has signed a distribution deal with SASAtrend for Germany, Austria, Switzerland and Benelux. SASAtrend expects to add the line to over 30 stores in those countries for the spring season and will introduce the collection at the Premium trade show in Germany on Jan. 14-16.
SASAtrend was founded by Sassan and Sanjar Safay in 2004 and focuses on expanding distribution for U.S. and other international brands.