Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Tommy Bahama Sponsors Yankees Giveaway

The Seattle-based manufacturer is in the midst of a campaign to make National Relaxation Day on Aug. 15 a national holiday.

fashion-scoops/news
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

WHO KNEW ABOUT RELAXATION DAY?: The fans at Yankee Stadium had a lot of time to relax Wednesday night after a lengthy rain delay forced the game to begin at nearly 9 p.m. But that’s just the way Tommy Bahama likes it. The Seattle-based manufacturer is in the midst of a campaign to make National Relaxation Day on Aug. 15 a national holiday and sponsored Yankees beach mat night during the match-up between the Bronx Bombers and the Texas Rangers at the Stadium on Wednesday. Every fan who attended the game received a co-branded straw mat — perfect for lounging around with a rum punch.

Doug Wood, the company’s president, and Rob Goldberg, senior vice president of marketing, got a shout-out on the field for providing the gift to fans, and select Tommy Bahama guests were invited to relax and enjoy the game in a luxury box down the left field line.

RELATED STORY: Tommy Bahama, A Brand Is Born >>

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or