Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Whistles Fetes Dover Street Store

Chief executive Jane Shepherdson has been speaking to some big American department stores and hopes to open a concession in one of them this fall.

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Jane Shepherdson

Jane Shepherdson

Photo By Tim Jenkins

Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops

BLOWING THE WHISTLE: After Champagne to celebrate the opening of Whistles' new Dover Street store, the fashion flock alighted at the nearby Dover Street Arts Club for more festivities. Chief executive Jane Shepherdson revealed she's been speaking to some big American department stores and hopes to open a Whistles concession in one of them this fall.

“I think the U.S. market is an obvious one for us as our aesthetic is similar. We like the sporty feel with simple clean lines and I think Americans like that, too,” she mused.

Guests were entertained by DJ Jack Guinness and some flashing rubber headpieces created by balloon lady named Twistina,. Inspiration for a new Whistles’ millinery line perhaps? “It’s tempting,” laughed Shepherdson.

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