WHEN YOU’RE A JET: As soon as the New York Jets drafted USC quarterback Mark Sanchez in 2009, he appeared ripe for a men’s wear endorsement. A handsome athlete with Mexican-American heritage and a bicoastal fan base — plenty of brands would love to have a spokesmodel like that. But Sanchez is said to be holding off on fashion contracts until he has sufficiently proven himself on the field. (He reportedly endured some ribbing from teammates for appearing in a GQ fashion spread early on.) Lately, Sanchez has developed a personal and totally unofficial tendency to wear Hugo Boss brands. He wore a Boss Black tuxedo as a presenter at the Tony Awards, donned a Boss Black suit for the press conference following the Jets vs. Giants matchup on “Monday Night Football” last week and this fall he will appear in a Toyota commercial, dressed in Boss Orange. A Hugo Boss spokesman confirmed the brand’s relationship with the athlete is strictly friendly.
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