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Chado Ralph Rucci Drops 'Chado' From Name

The fashion label is now known just as Ralph Rucci, the company's ceo Jeffry Aronsson confirmed.

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WHAT’S IN A NAME?: The Chado Ralph Rucci label has dropped “Chado” and is now known just as Ralph Rucci. The company’s chief executive officer, Jeffry Aronsson, described the change as “the start of a new chapter toward securing Ralph Rucci’s place as the global American luxury brand and business.”

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