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WESTFIELD JOINS BLOGOSPHERE: Furthering its digital efforts, shopping center developer Westfield launches a blog this week called WestfieldStyle.com, featuring fashion and beauty trends and behind-the-scenes event coverage with branded posts from bloggers such as Rumi Neely of Fashion Toast, Keiko Lynn and Dianna Baros of The Budget Babe. Content is designed to enhance its tenants offerings, such as a Bloomingdale’s tutorial on creating the perfect red carpet lip look. A digital look book distills the Spring runway-to-retail trends into global/ethnic, feminine pastel and sport-inspired items. Content will be promoted to 320,000 opt-in email subscribers and the company’s 1.6 million Facebook fans, as well as via Twitter, Instagram and Pinterest.