Women’s Wear Daily
04.16.2014
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fashion-scoops

Wear Old Rockers Go - A T-shirt... Cavalli's Bookish Memories...

Sony Music and its in-house merchandising company is launching a line of T-shirts at Barneys.

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WEAR OLD ROCKERS GO — A T-SHIRT: Sony Music and its in-house merchandising company, The Thread Shop, will launch a line of T-shirts at Barneys New York next week called Archive 1887 — a new brand inspired by music history dating back to 1887. The T-shirts for men and women will feature rare photos and never-before-seen artwork from the Sony Music archives, with images ranging from Janis Joplin and Bob Dylan to Sly and the Family Stone, David Bowie, Lou Reed, Miles Davis and Johnny Cash. Sony owns most of the images, but the entertainment conglomerate reached out to all of the artists and their estates for permission to use any images they did not own, as well as renowned rock ’n’ roll photographers Jim Marshall, Don Hunstein and Mick Rock, a spokeswoman said. The T-shirts will retail from $49 to $58. Each will have a hangtag with an online code that can be entered at archive1887.com to unlock a streaming playlist of the music catalogue of each artist featured. In addition to the online code, every T-shirt includes a key that can be worn as a necklace or charm. Distribution will later be expanded to better department stores and specialty boutiques across North America, Europe and Asia.

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