Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Madison Avenue BID Recognized for Staging Watch Week

The organization received the Downtown Pinnacle Award from the International Downtown Association at its annual conference, which was held in New York.

fashion-scoops/news

WATCH OUT: Madison Avenue’s reputation as a mecca for luxury watch lovers is growing.

On Monday, the Madison Avenue Business Improvement District received the Downtown Pinnacle Award for the staging of Madison Avenue Watch Week last April. The award was given by the International Downtown Association at its annual conference, which was held in New York.

“We had three goals: to further identify Madison Avenue as a specific destination for fine watches, to help retailers increase their sales and expose their brands to their clients, and for the clients, to really create something different and interesting,” said Matthew A. Bauer, president of the Madison Avenue BID. “We discouraged cocktail parties and wanted really strong programming,” that included opportunities for watch lovers to meet watchmakers and the presidents of different brands and learn from both, Bauer noted. Watch Week also tied in with tour operators and travel agents, and created a Web site.

“We’re planning Watch Week again for next spring,” Bauer said. The Madison Avenue BID beat out 13 other entries from other business associations in the category of events and programming. The Washington-based IDA strives to help enhance urban centers and includes business groups including BIDs.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or