Women’s Wear Daily
04.17.2014
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fashion-scoops

The Obama Factor... Waiting for Beyonce... Halloween Parties...

Michelle Obama may very well be the new Oprah Winfrey when it comes to Midas-type on-air mentions.

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Beyonce Knowles

Photo By CHRISTIAN GRATTAN

 

 

WAITING FOR BEYONCE: Hundreds of fans packed Bloomingdale’s fifth floor on Tuesday night, hoping to catch a glimpse of Beyoncé Knowles, who was scheduled to do a personal appearance at the New York flagship with her mom, Tina, from 6 to 7 p.m. The Knowles were at the store to unveil their House of Deréon windows, which contain a capsule collection of dresses inspired by Beyoncé’s upcoming film, “Cadillac Records.” Among the crowd — which included “Real Housewives of New York” reality TV persona Ramona Singer and a drag queen dressed in a zebra-print dress — was nine-year-old Solomon with his mom. The trip to the store was a reward for Solomon, since he had been doing so well in school. He patiently waited — autograph book and pen ready — for the singer from 4:30 p.m. By 7 p.m., there was still no Beyoncé and the crowd started getting testy, and there was no real explanation for the delay. Finally, at 7:30 — or half an hour after the event was to end — Beyoncé and Tina came out to greet fans. Beyoncé stopped to sign autographs on her way onto the small stage. “I love you!” screamed one teenage girl, just before bursting into tears of joy. “To realize this opportunity with Bloomingdale’s is incredible,” Beyoncé said. “My mom, our entire team and I are thrilled to collaborate with the Bloomingdale’s creative department to bring ‘Cadillac Records’ to life for all of their shoppers.” The collection retails for between $350 and $400. The singer stayed on stage for some time, posing for photos before asking photographers to move out of the way so people standing in the back could see. It’s too bad Solomon missed it. “She’s never coming — let’s go,” he said to his mom. And they exited at 7 p.m., with Solomon in tears not of joy.

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