Women’s Wear Daily
04.20.2014
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fashion-scoops

W Hotels Partners With CFDA

The partnership will bolster the presence and awareness of young designers in the Fashion Incubator program.

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W PARTNERS WITH CFDA: The Council of Fashion Designers of America and W Hotels Worldwide on Wednesday morning revealed a partnership to bolster the presence and awareness of young designers in the CFDA Fashion Incubator program. W initially will sponsor travel opportunities for the program participants at its 42 hotels and retreats around the world by providing paid inspirational trips, as well as expanding the designers’ brand awareness to guests at the sites through trunk shows. Steven Kolb, CFDA ceo, said the partnership is for a two-year commitment. CFDA president Diane von Furstenberg said, “All good collaborations favor both the hotel and the designer. This is one more thing that we are able to do to help the young designer.”

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