Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

W London Taps William Tempest For Pajama Collaboration

The reversible PJs will be available in the hotels top suites and shop.

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LONDON — Young British designer William Tempest, whose creations have been worn by the likes of Rihanna, Alexa Chung and Victoria Beckham, has joined forces with W London — Leicester Square to create a limited edition pajama set.

Drawing inspiration from the hotel’s design concept, Tempest’s sleep wear is a play on the clichéd British mentality — buttoned up by day ad let loose at night. This translates into a reversible set that has a modest gray pattern on one side and a bold geometric print on the other.

The British-produced pajamas will be available for hotel guests staying in W London’s high-end suites. In addition, a limited number will be available in W The Store at W London from June 1.

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