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Vuitton Gets Real... Gruau in London...

Those formerly ubiquitous fake Louis Vuitton handbags might be harder to find this year.

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A FASHIONABLE GOVERNMENT: Britain’s Prime Minister David Cameron has tapped a number of fashion and retail names as part of his coalition government’s Business Ambassadors project, which is intended to promote “the U.K.’s excellence in overseas markets.” Among the 32 ambassadors are Tamara Mellon, founder and chief creative officer of Jimmy Choo; Anya Hindmarch; David Reid, nonexecutive chairman of Tesco, and Brent Hoberman, one of the founders of mydeco.com and lastminute.com. The ambassadors will undertake duties such as briefing U.K. ministers and ambassadors on key business priorities, undertaking overseas visits for the government department UK Trade & Investment and carrying out meetings for UKTI when they travel on business. They will also help U.K. businesses to recognize and exploit business opportunities.

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