Renzo Rosso
Photo By SGP Italia
STOPPING BY FOR A VISIT: Participants of Italian Vogue's Vogue Experience event watched Friday evening as Donatella Versace made her way through the magazine's pristine white offices to say hi to longtime friend and editor in chief Franca Sozzani. The meet and greet, which ended Sunday, was organized to mark the launch of Sozzani's book, "The Whims of Fashion," which is a collection of her blog posts for vogue.it. She was in high spirits as she signed books for groups of readers. "It is really great to see all of these young people who have such ambition in this industry," she said.
About 1,000 people signed up through the Web site for the chance to meet with Sozzani as well as Renzo Rosso, Lapo Elkann, Roberto Cavalli, Eva Riccobono, Anna Piaggi, Angela Missoni, Tommaso Aquilano, Roberto Rimondi and Elio Fiorucci, who all made guest appearances over the three-day event.
"The book is fun and witty. [Sozzani] is an extremely intelligent woman, but she is modest and that is the thing I admire most about her," said Versace. She added that she wouldn't mind writing a blog herself one day.
In response to some critical comments claiming the event was commercial and rendered Vogue too "democratic," Sozzani wrote in Friday's post: "Why should meeting us take away the mystery? And what mystery would that be?"
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