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MALE CALL: Coach celebrated its big push into men’s last week with a party to showcase its fall-winter collection at the trendy Ace Hotel. The accessories firm set up vignettes around the room featuring everything from briefcases and weekender duffles to totes and a capsule collection of leather jackets. The most interesting ensemble was a bicycle-inspired collection that featured all things related to cycling, including leather-covered chains, headphones, panniers and backpacks. Overall, the flavor of the men’s collection was based on archival pieces, reworked to fit today’s modern sensibility. Even the men’s logo was reworked to replicate the company’s original branding.
In a move to drive home a quality and craftsmanship message, Coach set up a pseudo-sample room at the event, complete with three craftsmen, rolls of different leather skins, sewing and embossing machines to create personal wallets for guests at the event.