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Denim & Supply Ralph Lauren Partners With Avicii

Already the fastest-selling single of this year, “Wake Me Up” is getting a fashionable boost, courtesy of Ralph Lauren.

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Denim & Supply Ralph Lauren Avicii

VIDEO FASHION: Avicii’s “Wake Me Up,” already the fastest-selling single of this year, is getting a fashionable boost, courtesy of Ralph Lauren. Denim & Supply Ralph Lauren partnered with the Swedish producer and DJ, and coproduced the hit song’s music video, which launches on Vevo.com today. Directed by Mark Seliger, it features the same cast as the Denim & Supply campaign (which Seliger also shot), decked out in Denim & Supply fall looks. In a fusion of entertainment and commerce, the looks will be made available for purchase next month. “Avicii’s music, combined with Mark Seliger’s legendary experience shooting fashion and music icons, has allowed us to showcase the brand to our customers in an entirely new way,” said David Lauren, Ralph Lauren’s executive vice president of advertising, marketing and corporate communications.