Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Victoria Beckham to Launch E-Commerce

Designer is gearing up to unveil a digital overhaul of her site this spring.

fashion-scoops/news
Valentino London Victoria Beckham

Victoria Beckham

Photo By Tim Jenkins

Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

VICTORIA BECKHAM TO LAUNCH E-COMMERCE: Victoria Beckham is gearing up to unveil a digital overhaul of her site this spring, which will include e-commerce for her accessories, eyewear, denim and Victoria Victoria Beckham line. The new site, created by King & Partners, will be powered by the Sellect e-commerce platform — and house branded content that users can share via social media.

Starting today, a holding page will go live on victoriabeckham.com, asking consumers to sign up for brand updates, as well as notification as to when e-commerce in the U.S., U.K. and Europe will launch (until now, the site served as an online look book for the brand’s collections). The designer also tapped collaborative partners Jonny Lu and Isaac Lock for their art direction on the site.

RELATED STORY: Victoria Beckham RTW Spring 2013 >>


“For us, this is the first step toward creating our own store environment. There are obviously already some fantastic digital stores in place so the bar to entry is very high. But we feel that we’ve learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience,” said Victoria Beckham chief executive officer Zach Duane.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or