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A FRESH FACE AT HUGO BOSS: Actor Orlando Bloom will front Boss Orange for men, a forthcoming fragrance from P&G Prestige Products’ Hugo Boss Fragrances brand. It will be the first men’s scent under the Boss Orange name, and follows last year’s launch of Boss Orange Woman, which is represented by actress Sienna Miller. “Boss Orange is a brand I immediately identified with because it has a laid-back, spontaneous quality I relate to,” said Bloom. The British actor has appeared in the film series “The Lord of the Rings” as well as “Pirates of the Caribbean.” His films in production include “The Three Musketeers” and “Main Street” with Colin Firth. In addition to his acting career, Bloom serves as a UNICEF Goodwill Ambassador and is engaged to model Miranda Kerr. He also has appeared in a television commercial for Shiseido’s Uno grooming brand for men.