Giambattista Valli for Macy's... Gilt Groupe's Men's Site...

Macy’s continues to up the fashion quotient in its Impulse contemporary department with a new designer collaboration with Giambattista Valli.

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NEW NAME: Park & Bond — that’s the name Gilt Groupe Inc. has settled upon for its full-price men’s site, launching in late summer. The name is designed to evoke images of “two of Manhattan’s most stylish streets,” Park Avenue and Bond Street, according to John Auerbach, general manager of Gilt Man and president of Park & Bond. The site, which will have a dedicated Web address, will offer about 80 brands at its launch in categories ranging from apparel and accessories to lifestyle products including personal care items, limited edition books and watches. Among the initial offerings will be Alexander McQueen, Isaia, Etro, Paul Smith, N. Hoolywood, APC, Neil Barrett, Thomas Pink, Todd Snyder, Vince, Theory, Common Projects, Brooks Brothers and Florsheim by Duckie Brown. Unlike the Gilt Man flash-sale model, merchandise on Park & Bond will be available throughout the season.

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