Women’s Wear Daily
04.20.2014
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BACKSTAGE BLOGGERS: It looks as if backstage gossip will soon be a thing of the past. Loose-lipped — and marketing minded — makeup artists from MAC Cosmetics are now “twittering” as they prep models this season. The MAC Pro team is penning microblogs, or “twitter,” about backstage happenings and trends, which will appear on Facebook. In addition, they plan to trial products in development, including a moisturizing foundation, a concealer, a lip gloss, a loose pigment formula, a mineral cake eyeliner and eye base.

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