Women’s Wear Daily
04.20.2014
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fashion-scoops

Urban Outfitters Opening in Downtown L.A.

The retailer is opening at 810 S. Broadway in the Rialto Theater, an around 10,000-square-foot, two-level structure built in 1917.

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A day after Acne Studios opened its first West Coast store at the Eastern Columbia Building in downtown Los Angeles, it is getting a new neighbor in Urban Outfitters. The retailer is opening at 810 S. Broadway in the Rialto Theater, an around 10,000-square-foot, two-level structure built in 1917. Urban Outfitters setting up shop at the Rialto, which has been vacant for decades, is seen as a big win for Bringing Back Broadway, an initiative to resuscitate the downtown corridor that is dotted with architectural gems from a bygone era, but has lacked prominent retailers. “Urban Outfitters understands the market and knows where Broadway is going, and I thank them for planting their flag and saying they want to be part of Bringing Back Broadway,” said L.A. city councilman José Huizar, chair of Bringing Back Broadway. John Hauser, Urban Outfitters’ chief executive officer of brand experience, said, “The Rialto movie palace building still has incredible character – you can feel the history when you are there. Urban is excited to be on Broadway and to be part of the revitalization.”

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