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Uniqlo Dials Into Tokyo Girls

Uniqlo has designed a special hooded mini dress in merino wool for the next edition of Tokyo Girls Collection (TGC).

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CHEAP AND CHIC: Uniqlo has designed a special hooded mini dress in merino wool for the next edition of Tokyo Girls Collection (TGC),a consumer fashion show targeting teenagers and young women. Actress Yu Yamada will wear the dress at the show, which takes place on Sept 6., a day after Japan Fashion Week wraps. This is the seventh edition of TGC, a flashy show featuring popular Japanese models and live music performances. Attendees can place real time orders via cell phone for the clothes as they come down the runway but Uniqlo opted out of that aspect of the event. Instead, shoppers can purchase the dress directly from Uniqlo's own mobile retail site or headto one of its own stores. The dress comes in 10 colors and costs 3,990 yen or about $36.  
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