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GROWTH MODE: Unionmade is growing its union of stores. The San Francisco-based men’s retailer is opening in the early spring at The Grove in a 1,900-square foot space that formerly housed Chico’s. Across from the Umami Burger at the Los Angeles shopping center, where annual sales per square foot have topped $1,400, the new Unionmade store, which will be the retailer’s fifth location, won’t be in the heart of foot traffic at The Grove, but that’s just fine with Unionmade founder and former Old Navy senior creative director of marketing Todd Barket. “I don’t know if we appeal to every shopper in the mall,” he said, elaborating Unionmade attracts a “creative guy who is 25 to 55, and we tend to think that he has a developed style already. He knows how to put outfits together, and he is brand aware. He is coming to us for brands he can’t get everywhere.”
The Unionmade store will likely carry 30 to 40 brands, including Filson, Gitman Vintage, Levi’s Vintage Clothing, Beams+, Alden, TS(S), Kenneth Field, Tender and Aesop. Barket foresees more stores for Unionmade in the future. “We have moved so fast that I feel like we need to catch our breath a little bit. The Grove felt like a big undertaking, but I think we would love to do Tokyo and Manhattan,” said Barket.
Before further store expansion, Unionmade is launching a private-label collection of essential items at its stores in the spring. “I didn’t know if the world needs yet another ready-to-wear line, so we needed to find what was missing in our assortment and use that as a jumping off point to do something on our own. It’s really strange, but amazing basics are hard to come by,” declared Barket.