Women’s Wear Daily
04.23.2014
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fashion-scoops

Trussardi Relaunches 'Design' Line... Prada's Déjà Vu...

Trussardi relaunched its Design line this week in occasion of the Salone del Mobile fair with a retro chic home collection designed by Michael Young.

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Beatrice Trussardi

Beatrice Trussardi

Photo By Marco Santi Amantini

BACK INTO DESIGN: Trussardi relaunched its Design line this week in occasion of the Salone del Mobile fair with a retro chic home collection designed by Michael Young, who was inspired by the company’s interior pieces of the Eighties and Nineties. Recently departed creative director Milan Vukmirovic had also previously introduced a furniture line, but it was more as an extension of the Piazza Scala concept store with items made to order, explained president and chief executive officer Beatrice Trussardi. Young was chosen not only for his expertise in the industry and his aesthetic, but also for his extensive experience in China. “We would like to explore the advanced Chinese manufacturing techniques,” said Beatrice Trussardi, “but keep craftsmanship here.”

As for who would be replacing former designer Milan Vukmirovic, Trussardi remained tight-lipped, adding with a smile, “We’re here to talk about furniture, no?” The collection marks the company’s 100th anniversary.

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