Women’s Wear Daily
04.20.2014
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fashion-scoops

True Religion Taps Jordan Daly

She joins the company as vice president of brand strategy, marketing and public relations.

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TRUE RELIGION TAPS DALY: Jordan Daly joined True Religion Apparel, Inc. as vice president of brand strategy, marketing and public relations. Most recently, Daly was vice president of public relations Americas for Burberry. Before that, she was managing director at HL Group. At True Religion, Daly will oversee such areas as special projects, brand management, public relations and marketing — including campaigns for the apparel firm with a focus on jeans. "As we continue to expand and further evolve our global presence, Jordan will be instrumental in guiding our efforts to reach our target customer while enhancing our reputation as one of the world’s premier denim and lifestyle brands,” said Jeffrey Lubell, True Religion's chairman, chief executive officer and chief merchant.

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