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FROSTFRENCH’S NEXT PHASE: FrostFrench, the clothing line designed by Sadie Frost and Jemima French, is starting over. FrostFrench Ltd., a company formed in 2006 when London investment company Secora invested in FrostFrench, was last week put into administration, following poor business. David Rubin & Partners, a London-based firm, has been appointed as the administrator.
While that company is in administration, Frost and French have formed a new firm with an external investor, John Joakim, called FrostFrench London Retail Ltd. That company has bought assets from the administrators, including clothing stock and FrostFrench’s store in Islington, North London, and continues to trade.
Under Secora’s direction, the company had rapidly expanded in London, opening stores in Islington, the King’s Road, and a temporary store in Mayfair over Christmas. The King’s Road store has now closed. A spokeswoman for the designers said the duo were unhappy with the way the company had been operated under its previous investors, after they had relinquished much of their control in the business.
“Sadie and Jemima relish the opportunity to be fully hands-on again,” the spokeswoman added. “Both designers are currently working on their next collection, which will be sold in the Islington store and via the online boutique, which will be relaunched in August.”
According to reports in the British press, FrostFrench Ltd. owes its creditors 3.3 million pounds, or $5.9 million. Asher Miller at David Rubin said the administrators will pay the company’s creditors a dividend with funds raised from the company’s remaining assets, but he said that would not cover all the company’s debts.