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Tripping the Censors... FrostFrench's Next Phase... Dresses and Denim

Despite Coty's efforts, network censors have refused to allow the company to run the steamy ad Steven Meisel shot for its new Calvin Klein Secret Obsession.

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Eva Mendes in the Calvin Klein Secret Obsession ad

Eva Mendes in the Calvin Klein Secret Obsession ad.

Photo By Courtesy Photo

TRIPPING THE CENSORS: Despite Coty’s best efforts, network TV censors in the U.S. have refused to allow the company to run the steamy ad Steven Meisel shot for its new Calvin Klein Secret Obsession women’s scent, due out this fall. The brand’s strategy? Take it to the Internet. Late Friday evening, Coty plans to go live with a new site, secretobsessioncalvinklein.com, which will feature the risqué TV spot featuring Eva Mendes. The site will also feature various executions of the print campaign.

 

To see the commercial and judge for yourself, visit the site.


So, what’s got the network censors hot and bothered? Evidently a combination of what Mendes says, and doesn’t say — not to mention lots of skin and sexy music. “It taps into the secrecy of a private moment — it’s clear Eva is having illicit thoughts,” said Lori Singer, vice president of global marketing for the brand at Coty Prestige, in May. “It’s somewhat open to interpretation — because of how it’s shot, and what you see and hear, and what you can’t see and hear.” For her part, Catherine Walsh, senior vice president of American fragrances for Coty Prestige, sees another reason. “Every time we do TV [with the Calvin brand], it comes back with some sort of push-back from the networks,” she said in May.



FROSTFRENCH’S NEXT PHASE:
FrostFrench, the clothing line designed by Sadie Frost and Jemima French, is starting over. FrostFrench Ltd., a company formed in 2006 when London investment company Secora invested in FrostFrench, was last week put into administration, following poor business. David Rubin & Partners, a London-based firm, has been appointed as the administrator.

While that company is in administration, Frost and French have formed a new firm with an external investor, John Joakim, called FrostFrench London Retail Ltd. That company has bought assets from the administrators, including clothing stock and FrostFrench’s store in Islington, North London, and continues to trade.

Under Secora’s direction, the company had rapidly expanded in London, opening stores in Islington, the King’s Road, and a temporary store in Mayfair over Christmas. The King’s Road store has now closed. A spokeswoman for the designers said the duo were unhappy with the way the company had been operated under its previous investors, after they had relinquished much of their control in the business.

“Sadie and Jemima relish the opportunity to be fully hands-on again,” the spokeswoman added. “Both designers are currently working on their next collection, which will be sold in the Islington store and via the online boutique, which will be relaunched in August.”

According to reports in the British press, FrostFrench Ltd. owes its creditors 3.3 million pounds, or $5.9 million. Asher Miller at David Rubin said the administrators will pay the company’s creditors a dividend with funds raised from the company’s remaining assets, but he said that would not cover all the company’s debts.



DRESSES AND DENIM:
London’s party scene continues to rumble on into the summer. On Wednesday, London label PPQ, known for its chic party dresses, held a cocktail party at its Conduit Street store, which they’ll soon be vacating for new premises in London. Guests including Peaches Geldof, Jaime Winstone, Henry Holland and Alfie Allen were all given free rein by hosts Percy Parker and Amy Molyneaux to kick up their heels as they sipped potent vodka cocktails, with scant regard for the fixtures and fittings. Molyneaux shared a few details of her label’s upcoming collaboration with Geldof, which she described as “goth, mod and punk.” The collection is set to launch in November.

Meanwhile, Holland dished about the television show he’s filming for the U.K.’s channel 4 station, which he’ll present with fashion plate Alexa Chung. “It’s going to be proper fashion, filming in young London designers’ studios,” said Holland, adding that he’ll take a film crew along with him to a dinner that he and Agyness Deyn are hosting in New York.

The same night, Diesel hosted a party with Dazed and Confused at its King’s Cross showroom, to celebrate the launch of the premium clothing collection, Diesel Black Gold. A crowd including Roisin Murphy, Ben Grimes, Alice Dellal, Tamsin Egerton, Carl Barat and Adele all gathered to check out images of the punkish collection displayed in the gallery space.

 

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