Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

Campaign for Wool Brings Wool School to Germany

The competition got going in Hamburg at Wormland’s Europa Passage store, which featured designs from 20 students of the University of Hannover.

fashion-scoops/news

TRI-SCHOOL AREA: The Campaign for Wool has taken a three-city approach to its first Wool School fashion and education initiative in Germany. The competition got going in Hamburg at German men’s specialty retailer Wormland’s Europa Passage store, which featured designs from 20 students of the University of Hannover on the theme “Dynamic Heritage.”

Next up is a presentation of “Free Felt” designs at German ready-to-wear power house Marc Cain’s headquarters in Bodelhausen Nov. 5 by six students of the Stuttgart State Academy of Art. Knitting machine manufacturer Stoll also supported the felt project, which involves both the making of the fabric and the end-product design. On Nov. 7, Wool School will wrap up in Berlin with a 22-student strong showing at the capital’s directional concept store Andreas Murkudis. In their “Caring and Sharing” project, the participants from the HTW Berlin (University of Applied Sciences) have striven to develop forms and colors that will last more than one season.

RELATED STORY: Woolmark Bringing Flock of Sheep to Milano Unica >>


Nicholas Coleridge, president of Condé Nast International and chairman of the Campaign for Wool, said one aim of Germany’s multiple-city tactics was to give an opportunity to more than one of the country’s prestigious fashion and design schools. “But this is also a reflection of the diffused interest of the German market towards themes like environment and sustainable fashion,” he commented.

In the next months, the Campaign for Wool will tackle Asia, completing “our biggest global campaign yet. Thereafter, 2013 will be the fifth year of the campaign and we plan to do something really special to celebrate wool in all the major fashion cities around the world,” Coleridge told WWD.

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