WWD.com/fashion-news/fashion-scoops/trading-up-7712661
fashion-scoops
fashion-scoops

Trademark Opening First Store, Launching Online Campaign

The collection by Pookie and Louisa Burch — daughters of Chris, step-daughters of Tory — is evolving at a rapid pace.

Trish Goff Trademark Max Farago

Trish Goff for Trademark, photographed by Max Farago.

Photo By Courtesy Photo

TRADING UP: Trademark, the collection by Pookie and Louisa Burch — daughters of Chris, step-daughters of Tory — is evolving at a rapid pace. After launching for spring 2014, the collection is opening its first store in August at 95 Grand Street in New York City. The Burches also secured a pretty major face for their summer online campaign: Trish Goff, shot by Max Farago.