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HAYMAN’S DAY: Fred Hayman, the retail legend behind Giorgio Beverly Hills, was feted Tuesday with the Rodeo Drive Walk of Style award he was instrumental in creating to mark the convergence of fashion and entertainment that Rodeo Drive exemplifies. In his honor, banners with stripes in Giorgio’s signature white and yellow were hung from lampposts on Rodeo, horns blew and confetti rained down on guests at the induction ceremony on the corner of Dayton Way and Rodeo Drive near where Giorgio Beverly Hills once stood.
Tom Blumenthal, Wanda McDaniel, Peri Ellen Berne, Barry Brucker, Gil Cates and Rose Apodaca, who wrote the biography “Fred Hayman: The Extraordinary Difference The Story of Rodeo Drive, Hollywood Glamour and the Showman Who Sold It All,” coming out this summer, spoke of Hayman’s role in shaping Rodeo Drive as a luxury mecca before he was presented the Rodeo Drive Walk of Style plaque. “It is no exaggeration to say that Rodeo Drive would be just another destination if not for” Fred Hayman, said Beverly Hills mayor Brucker. Reflecting on Giorgio, which she called “the original flagship,” McDaniel quipped, “I was a client so long my husband’s still paying the bills.”
Dressed in a dark suit, a blue-and-white striped shirt and bright yellow tie, Hayman kept his comments short and sweet. “It really is a marvelous morning for me. I never ever thought it could happen,” he said.
Hayman is the 15th recipient of the Rodeo Drive Walk of Style award. Past recipients include Tom Ford, Mario Testino, James Galanos, Manolo Blahnik and Giorgio Armani.