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PATRON MARC: Peek & Cloppenburg’s Designer for Tomorrow competition has just gotten a major design boost — and its first patron: Marc Jacobs. He is not only expected to hand out the award to the winning young designer July 6 during Mercedes-Benz Fashion Week Berlin. Jacobs will also be doing the first edit of the DFT applications before the jury of journalists and retailers are asked to select five semi-finalists for the upcoming award show.
This is the fourth round for Peek & Cloppenburg’s Designer for Tomorrow contest, past winners of which were Julia Knüpfer, Joel S. Horwitz, Sam Frenzel and Parsival Cserer. The prize comprises about 150,000 euros, or about $200,000, worth of start-up help. The German specialty store chain finances the winner’s first collection, selected pieces of which are carried in the P&C stores, oversees communication and public relations, and organizes a show for the winner during the subsequent MBFWB. Given Jacobs’ involvement, there’s now also talk of a trip to New York plus an atelier visit for the winner. And who knows? Maybe more.