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FRESH TITLE: Toronto Fashion Week has a new name thanks to a new sponsor. World MasterCard is taking over the title sponsorship from LG, and beginning with the fall-winter collections, the event will be marketed as the World MasterCard Fashion Week, according to The Fashion Design Council of Canada. World MasterCard Fashion Week will take place at David Pecaut Square March 12 to 17 with over 60 designer runway shows and presentations.