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Topshop's New Jeans

Denim is going upscale at Topshop.

Sass & Bide for Topshop denim

Sass & Bide for Topshop denim collection.

Photo By Courtesy Photo

Denim is going upscale at Topshop. In August, the retailer will launch a premium denim area at its Oxford Circus flagship in London. The space, housed within Topshop's vast denim section in the store, will carry brands including Dittos, Radcliffe Denim, Sass & Bide, J Brand and My Lovely Jean. In addition, the retailer will also launch limited edition denim capsule collections designed with brands including Sass & Bide, Dittos and J Brand during the fall season. And during London Fashion Week, Topshop will open a pop-up denim clinic at its Oxford Circus store, with designers on hand to advise customers about denim fits and styles