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Tokyo Sees Retail Shake-Up

The Omotesando/Aoyama district will see big changes in luxury storefronts.

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RETAIL REVAMP: Tokyo's Omotesando/Aoyama district is gearing up for a major shake-up in terms of luxury storefronts over the next few months.

LVMH Moët Hennessy Louis Vuitton is redistributing the space in its One Omotesando building to accommodate a new Givenchy store as well as revamped locations for Celine and Loewe. The building used to house Fendi and Donna Karan, as well as Celine and Loewe.

About a block down from the LVMH outpost, Kering is setting up flagships for two of its brands, Balenciaga and Alexander McQueen, in a new structure located near Prada's iconic Aoyama store. Kering had originally planned for the building to house Balenciaga and Saint Laurent flagships, as WWD reported in April of last year.

Elsewhere in the neighborhood, Chanel is in the process of expanding its Omotesando flagship in the Gyre building, which also counts Maison Martin Margiela as a tenant. Chanel is currently revamping its existing store on the ground floor and taking over the space next door that was formerly occupied by Bulgari.

Meanwhile, there could be another major development for the area. There is talk that an Apple Store might open along Omotesando avenue but that remains unconfirmed. "We've made no announcements about a store in that location," Apple Japan said via email.