Women’s Wear Daily
04.24.2014
fashion-scoops
fashion-scoops

Time For An App... Uniqlo Visits Paris... A Trophy for Marc Jacobs...

Add Elie Tahari to the list of companies embracing the marketing and commercial opportunities presented by the iPhone.

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An iPhone with the Elie Tahari application

TIME FOR AN APP: Add Elie Tahari to the list of companies embracing the marketing and commercial opportunities presented by the iPhone. Next month, Tahari will launch a free iPhone application that will enable users to see looks from the fall 2009 runway, swipe or flip them for details, and navigate online shop where to purchase the pieces. “We are exploring nontraditional marketing strategies to maximize our presence, reach the discerning Elie Tahari customer and create an efficient, green and profitable platform for the future,” said Rory Tahari, the designer’s wife and vice president of the company.

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