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Time For An App... Uniqlo Visits Paris... A Trophy for Marc Jacobs...

Add Elie Tahari to the list of companies embracing the marketing and commercial opportunities presented by the iPhone.

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BENZ MOTORS: Chris Benz spent last weekend driving a rented convertible around Los Angeles to show his fall collection to customers at Saks Fifth Avenue Beverly Hills and Melrose boutique Beckley, as well as guests at a Venice Beach house party Friday night. The casual bash, held in a vintage Craftsman bungalow belonging to friends of the designer, drew his pal Eva Amurri as well as Cuba Gooding Jr. “I’ve been trying to cram in as much Los Angeles as possible,” said Benz, who dined at Cecconi’s the same night as Whitney Houston and Clive Davis, shopped at Maxfield Bleu and Opening Ceremony and cavorted at Disneyland. “I’d like to be able to come back on a more regular basis.”

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