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Time For An App... Uniqlo Visits Paris... A Trophy for Marc Jacobs...

Add Elie Tahari to the list of companies embracing the marketing and commercial opportunities presented by the iPhone.

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BOSS BASH: Hugo Boss celebrated its Boss Orange collection with a blowout Thursday evening during men’s market week. The party honored the denim and sportswear line’s new creative director Eyan Allen, who designed his first collection for spring 2010. Allen was in from Germany to mingle with U.S. retailers and guests like Alan Cumming and Anthony Mackie of “The Hurt Locker.” Alison Janney arrived late, but for good reason — she came straight from her performance in Broadway’s “9 to 5.”

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