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Time For An App... Uniqlo Visits Paris... A Trophy for Marc Jacobs...

Add Elie Tahari to the list of companies embracing the marketing and commercial opportunities presented by the iPhone.

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TOKYO TO PARIS, VIA COLETTE: Uniqlo will make its much-anticipated entrance into the French market with a little help from Colette. Ahead of the opening of its Paris flagship, the Japanese casualwear label will take over the first floor of the concept store from Aug. 31 to Sept. 26. The shop-in-shop will be a microcosm of the planned Paris megastore, offering the label’s basics including its UT Tees line, Japanese denim jeans, plus a one-off collection of 500 cashmere sweaters embroidered with the phrase “From Tokyo to Colette.” The label, which has been testing the French market since late 2007 via a small store in Paris’ La Défense business district, opened a pop-up shop in the Marais area this summer, while its major offensive, a 23,000 square-foot flagship on Rue Scribe near Opéra, will open for business in the fall.

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