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Fashion Scoops

Time For An App... Uniqlo Visits Paris... A Trophy for Marc Jacobs...

Time For An App... Uniqlo Visits Paris... A Trophy for Marc Jacobs...

by WWD Staff

Posted Tuesday July 28, 2009

From WWD Issue 07/28/2009

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 Comments

2223863

An iPhone with the Elie Tahari application.

Photo By Courtesy Photo

Launch Slideshow 2 images

TIME FOR AN APP: Add Elie Tahari to the list of companies embracing the marketing and commercial opportunities presented by the iPhone. Next month, Tahari will launch a free iPhone application that will enable users to see looks from the fall 2009 runway, swipe or flip them for details, and navigate online shop where to purchase the pieces. “We are exploring nontraditional marketing strategies to maximize our presence, reach the discerning Elie Tahari customer and create an efficient, green and profitable platform for the future,” said Rory Tahari, the designer’s wife and vice president of the company.

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